Judging Process

Entries are judged and nominated for an award according to Shop! South Africa’s set criteria by a panel of esteemed retail and brand professionals.

Each judge is allocated one or more categories. Nobody ever judges their “home” category and judging is completed “blind’, without the judges knowing the identity of the entrant; any information which identifies the entrant is redacted from the entry that the judges see and replaced for the public case study.

The initial round of judging is done online and judges are required to allocate – and justify – a score out of 10 for each of the criteria below.

After the online stage, the panel gathers in person for a final day, with full and fair discussion of initial nomination recommendations before a final selection is made.

Criteria

Specific scoring criteria for creative submissions

  1. Shopper based performance focus (25% of total score)
    • There is a clear link between the commercial targets set and the shopper behaviour shifts targeted by the campaign, and performance against each if referenced
  2. Creative purpose (30% of total score)
    • There is clear evidence of purposeful selection of approach, mechanics and media to specifically convert shoppers
  3. Impactful execution (35% of total score)
    • A clear, relevant and impactful shopper call-to-action is apparent in the messaging and imagery of the campaign, with elements being effectively executed in-situ
  4. Sustainability & innovation (10% of total score)
    • New or new use of mechanisms, media etc that deliver incremental impact and engagement and/or effectively address sustainability / environmental considerations

Specific scoring criteria for insight submissions

  1. Quality fact-based (25% of total score)
    • A robust platform of shopper research and / or basket participation measures has been applied and analysed
  2. Insight generation (30% of total score)
    • Clarity of insights extracted with validating rationale provided
  3. Operational execution (30% of total score)
    • The construction design and materials used render the elements quick and easy to assemble, provide stability and are appropriately sized to fit the implementation space
  4. Sustainability & innovation (15% of total score)
    • New or new use of mechanisms, media etc that deliver incremental impact and engagement and/or effectively address sustainability / environmental considerations

Specific scoring criteria for technical and manufacturing submissions

  1. Creative purpose (25% of total score)
    • There is a clear evidence of purpose in the construction design, selection of materials and manufacturing process to deliver against the creative strategy, messaging and imagery brief
  2. Finished Product (35% of total score)
    • The final material impactfully delivers the creative purpose and effectively attracts, engages and converts targeted shoppers
  3. Operational execution (25% of total score)
    • The construction design and materials used render the elements quick and easy to assemble, provide stability and are appropriately sized to fit the implementation space
  4. Sustainability & innovation (15% of total score)
    • New or new use of mechanisms, media etc that deliver incremental impact and engagement and/or effectively address sustainability / environmental considerations