How to Enter

All entries are submitted via our online entry portal and should be accompanied by images of the execution. For entries that involve in-store display, there must be at least one photo of the display in-store. We are here to help with any entry-related queries; just get in touch.

You will need register to the site to enter the awards, which you can do here

These are the entry prices for the regular and early bird rates.

Early Bird Rates (until 30th June):
R3000 per entry - exc VAT
R2500 per entry when 3 or more entries are submitted - exc VAT


Regular Rates (as of 30th June):
R3500 per entry - exc VAT
R3000 per entry when 3 or more entries are submitted - exc VAT


Based on industry feedback, for our 2024 contest, categories are grouped not by retail or store category, but by display-mechanic and campaign-type solution, with the aim of generating more entries from a broader cross section of the industry, in a way that aids ease of comparison between entries.

ENTRY QUESTIONS CAN BE FOUND HERE

1 - Choose your Category
2 - Compile your entry offline
3 - Upload your entry, pay and submit

Campaign Categories

Integrated/ Omnichannel Campaigns

Campaigns using different touchpoints & channels designed to stimulate consumption through shifting shopper consideration & buying behaviour. May include collaborative projects, loyalty & reward schemes.

Shopper Marketing Campaigns

Targeted campaigns to maximise sales uplift over a specific time-period through motivating increased basket conversion. May include collaborative projects, loyalty & reward schemes.

Trade / Trader Campaigns

Commercial campaigns converting trade buyers to purchase for their shoppers.

Social & eCommerce Campaigns

Digital exclusive campaigns targeting on-line shoppers/missions. May include launch campaigns.

Interactive Activations

Exhibition / promoter event activations with clear conversion elements. Can be B2B.

Purpose-Driven Campaigns

Any socially conscious, cause-related or purpose-driven campaign, whether activated in-store, out-of-store or in an omnichannel execution.

Pack Design

Pack designs that incorporate shopper specific communication/conversion elements.

Technical Design Categories

Temporary* On-Shelf

Display elements installed on-shelf (incl. on & in fridges). Typically shelf defenders, trays, glorifiers, banners, promo shelf-edge strips, wobblers & parasite units. 

 

 * normally less than 12 weeks in store

Temporary Off-Shelf

Freestanding, floor-based displays from any retail sector or category.

Temporary Gondola Ends

Tactical displays specifically designed for gondola end installation.

Temporary Scale Displays

Multi-element large scale display installed off-shelf, including in-store theatre.

Permanent** On-Shelf

Display elements installed on-shelf (incl. on & in fridges). Including but not limited to shelf defenders / trays, shelf cladding, parasite units.

 

** normally more than 1yr in store

Permanent Off-Shelf/ Freestanding

Freestanding, floor-based displays from any retail sector or category. Can include permanent theatrical installations.

Permanent Gondola Ends

Display solutions designed specifically for gondola end installation.