How to Enter
All entries are submitted via our online entry portal and should be accompanied by images of the execution. For entries that involve in-store display, there must be at least one photo of the display in-store. We are here to help with any entry-related queries; just get in touch.
You will need register to the site to enter the awards, which you can do here
1 - Choose your Category & Market
2 - Compile your entry offline
3 - Upload your entry, pay and submit
Categories
Shopper Marketing Campaign of the Year
Shopper execution with excellence across all shopper touchpoints including displays
Integrated Marketing Campaign
Driving insight to execution across all brand touchpoints from till to TV
Experiential
Live interactive engagement mechanisms driving shopper conversion either in-store (such as demonstrations and sampling) or in extended retail execution (such as pop-up stores, mobile units, mall activations)
Digital & mobile
Shopper engagement via the internet, e-commerce, social media, e-mail and mobile phone applications
Cause Related
Shopper campaigns that drive awareness and participation related to brand associated causes
In-store displays & POSM
Permanent, semi-permanent and temporary displays, messaging and promotional elements (Execution qty minimums: Temporary = 50, Semi-permanent = 25, Permanent = 5)
Markets
FMCG Formal Grocery
All categories sold in modern trade - mass discounters, hypermarkets, supermarkets, suprettes and forecourts
FMCG Health & Beauty
All beauty and non-scheduled health products sold in front shop of pharmacies and specialist health and beauty chains
FMCG Informal
All categories sold in traditional trade outlets (spaza / spazarettes / hawkers)
FMCG Wholesale Cash & Carry
All categories sold in route to market outlets - predominantly servicing businesses / retailers and traders
TELCO Electronics
All categories sold in formal, wholesale and informal outlets
Liquor
All categories sold in formal, wholesale and informal / trade outlets