How to Enter
All entries are submitted via our online entry portal and should be accompanied by images of the execution. For entries that involve in-store display, there must be at least one photo of the display in-store. We are here to help with any entry-related queries; just get in touch.
You will need register to the site to enter the awards, which you can do here
Based on industry feedback, for our 2024 contest, categories are grouped not by retail or store category, but by display-mechanic and campaign-type solution, with the aim of generating more entries from a broader cross section of the industry, in a way that aids ease of comparison between entries.
1 - Choose your Category
2 - Compile your entry offline
3 - Upload your entry, pay and submit
Campaign Categories
Integrated/ Omnichannel Campaigns
Campaigns using different touchpoints & channels designed to stimulate consumption through shifting shopper consideration & buying behaviour. May include collaborative projects, loyalty & reward schemes.
Shopper Marketing Campaigns
Targeted campaigns to maximise sales uplift over a specific time-period through motivating increased basket conversion. May include collaborative projects, loyalty & reward schemes.
Trade / Trader Campaigns
Commercial campaigns converting trade buyers to purchase for their shoppers.
Social & eCommerce Campaigns
Digital exclusive campaigns targeting on-line shoppers/missions. May include launch campaigns.
Interactive Activations
Exhibition / promoter event activations with clear conversion elements. Can be B2B.
Purpose-Driven Campaigns
Any socially conscious, cause-related or purpose-driven campaign, whether activated in-store, out-of-store or in an omnichannel execution.
Pack Design
Pack designs that incorporate shopper specific communication/conversion elements.
Technical Design Categories
Temporary* On-Shelf
Display elements installed on-shelf (incl. on & in fridges). Typically shelf defenders, trays, glorifiers, banners, promo shelf-edge strips, wobblers & parasite units.
* Must be less than 12 weeks in store
Temporary Off-Shelf
Freestanding, floor-based displays from any retail sector or category.
Temporary Gondola Ends
Tactical displays specifically designed for gondola end installation.
Temporary Scale Displays
Multi-element large scale display installed off-shelf, including in-store theatre.
Permanent** On-Shelf
Display elements installed on-shelf (incl. on & in fridges). Including but not limited to shelf defenders / trays, shelf cladding, parasite units.
** Must be more than 1yr in store
Permanent Off-Shelf/ Freestanding
Freestanding, floor-based displays from any retail sector or category. Can include permanent theatrical installations.
Permanent Gondola Ends
Display solutions designed specifically for gondola end installation.